Assitant Manager Marketing - Delhi - Global Placement
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SkillSet: SALES, MARKETING. AM-Marketing Job profiling Activities to reach out to target audience for lead generation, engagement is proposed as follows: Alliances with Preventive Healthcare Platforms Senior Housing Township/Societies Rotary Clubs City specific Gymkhanas Financial institutions service platforms Professional associations Marketing Activations at Joggers Parks Yoga Clubs Defense sector retirees Leverage marathons, health camps to reach out to TG Digital Targeting towards NRIs (Product pitch for their parents in India) Targeting through online platforms catering to 50+ HFRP Referrals through existing members Option of Group discounts Channels (Proposed) Implementation of a Business Associate Model where insurance agents focus on specified target segment Homemakers (aged 45+) will also act as sales associates by working on a commission basis, they would leverage their existing social connections in their city of stay. Others Focus on BTL activities to generate a positive word of mouth In-resort branding to also be leveraged SMS Email communication to members about referral offers for Bliss SALARY - upto 5.50 Lakhs