19 Jun

Email Marketing Specialist - - Company

Email Marketing Specialist
19 Jun, 2017 8 days ago

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Email Marketing Specialist - IND008VU India The position of associate - email marketing specialist will be aligned towards digital campaign management side of the department. This is an entry level role and an excellent opportunity to develop marketing skills and event administration experience in a professional services firm. The role will involve supporting the Go to Markets activity of EY marketing teams. The primary role and responsibility of this position will be to support the onshore team to deliver their projects around email marketing and communication to our clients, and working seamlessly with onshore teams as an extended part of marketing team. As these role will be supporting the UK/EMEIA region, the shifts of the team would be aligned to UK work hours. Roles and responsibilities

  • Supporting the team in e-campaign activity through the use of the Firm’s e-marketing tool – GEMA
    • Using the firms CRM system to build lists, working with both the BMC team and account teams to ensure the lists are populated and complete
    • Updating and reviewing data on the CRM system
    • Preparation of material on the e-campaigns system
    • Preparation and distribution of status reports etc. while the campaign is in progress
    • Updating CRM systems where necessary to support campaign activity and comparing CRM and Campaign systems to ensure they are consistent
    • Preparation and distribution of campaign analysis and reporting
    • Working with account and technical teams to update/review the CRM system
  • Updating of internal systems”, CHSs, marketing calendars etc. as required to promote the teams activity
  • Other ad-hoc reporting and administration as required

Administration and organization
  • Able to prioritize effectively
  • Strong project management skills
  • Comfortable using IT database systems and other similar technology based platforms

Interpersonal skills
  • Excellent written and oral communication skills
  • A strong team player who is comfortable working collaboratively with others
  • Must be able to work virtually, and independently
  • Able to be diplomatic when dealing with clients

Technical skills
  • Basic knowledge but more importantly an interest in marketing in particular in the newer forms of digital marketing
  • Knowledge of editing and uploading images to any listed email clients is preferred.
  • Experience using Email Marketing Software (E.g: MailChimp, Marketo, Quick sprout etc.) and CRM tools like salesforce.com or Microsoft Dynamics would be an added advantage
  • Ability to use CRM tool such as Sales force or Interaction.

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