Executive Event Management - Hyderabad - Lorin Corporate Solutions Private Limited
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SkillSet: "Advertising", "Social Media", "Promotions", "Media Buying", "Accounts". Work with marketing and sales departments to create promotions. Work alongside product development team to incorporate promotions after the product is complete. Send promotions through direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events.
Develop and launch discounts, samples, gifts, rebates, coupons, sweepstakes, and contests. Determine length and timing of promotions. Market promotions to various businesses. Use social media sites such as LinkedIn, Twitter, and Facebook to promote discounts and coupons.
Plan advertising campaigns. Measure ad effectiveness and optimize if needed. Coordinate staff members who create and deliver ads. Create, review, approve and revise copy.
Oversee media buying. Work with account executives to come up with ad campaigns. Select agencies to partner with. Approve agency plans.
Work with sales staff to generate ideas for the campaign. Oversee creative staff. Prepare cost estimates for campaigns. Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
Oversee in-house accounts. Present campaigns during pitches. Approve changes to budget as needed. Cast actors for voiceovers and commercials.
Preside over TV, radio, and film shoots. Identify potential markets.