Business Data Analyst Commerce - Chennai - Lennox International
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Providing insight from the wide variety of data sources available within the Organization and the HVAC Industry.Being fast moving and agile in approach to work and to personal development, able to evolve into new technologies as they appear.Analyze and identify trends across our eCommerce platform’s user journey, providing insight and recommendations to product roadmap to drive traffic and conversion in partnership with StakeholdersExperience working with web-based data and web analytics tools such as Adobe Site Catalysts / Omniture (preferred) and Google Analytics.Produce regular reporting and periodic research into key consumer segments and digital product usage by leveraging Google Analytics, Marketo, SAP and other toolsAnalyze Google Analytics data to optimize SEO, SEM, and online acquisition campaigns in partnership with the Marketing Specialist, eCommerce marketing and eCommerce technical teams.Produce reports & maintain KPI dashboards to monitor the performance of eCommerce Programs, perform ad-hoc deep-dive analysisProvides ad-hoc analytical support and recommendations based on analytics to drive greater revenue and profitabilitySupports projects and changes to the website by defining tracking solutions and providing detailed analysis.Providing insight into the online customer journeys helping to identify opportunities to enhance our customer experience. Qualifications
- Bachelor’s Degree from an accredited college or University required
- 3 -5 years of experience with web/mobile analytics, metrics gathering, reporting and analysis required
- Advanced and in-depth knowledge of Excel with the ability to apply these skills to new reporting and advanced analytics
- Advanced and in-depth knowledge of Google Analytics and revenue attribution modeling.
- Capability to quickly synthesize data and make recommendations when data is ambiguous
- Excellent communication skills with the ability to simplify and convey complex issues or problems and influence business partners
- Working knowledge of eCommerce solutions, functions, business practices and application integrations in a Web environment.
- Ability to work on simultaneous projects and to learn new systems and tools.
- Tools – Google AdWords, Google Analytics, GTM, SAP, Hybris, Tableau, Qlik View, Qlik Sense, Marketo, Microsoft Office Suite.
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